About Us

Where Beauty Finds Its Form.

At JAYBELLA, we don’t just sell vases — we shape spaces, tell stories, and bring quiet beauty into everyday life.

Founded in the heart of Tamworth by Jessica Louise Freeman, JAYBELLA LTD began with a simple idea: that a vase is never just a vessel. It’s a moment of stillness on a busy shelf, a reminder of nature within walls, a frame for the flowers that speak without words.

🌿 Inspired by the Art of Living

Our founder’s background in interior aesthetics and love for timeless design laid the foundation for a brand that is both soulful and sophisticated. From ceramic silhouettes that echo ancient forms to contemporary sculptural pieces that demand attention — every item in our collection is thoughtfully selected or created to bring a sense of calm, character, and balance to the home.

We believe that great design is not about excess, but intention. That’s why our vases aren’t just beautiful — they’re made to be lived with, loved, and layered into your space.

🎨 Crafted With Purpose

We partner with skilled artisans and trusted suppliers who share our passion for craftsmanship, quality materials, and mindful production. Each vase is chosen for its tactile appeal, visual harmony, and the story it has to tell — whether hand-thrown, kiln-fired, or cast in clean lines.

This careful curation allows us to offer a unique blend of classic and modern aesthetics — suitable for quiet corners, statement tables, and everything in between.

✨ More Than a Homeware Brand

At JAYBELLA, we value more than just objects. We value connection — between people and their spaces, between materials and meaning. Every vase we deliver is not just wrapped in packaging, but in care. Every order is an invitation into our world: where form meets feeling.

We also stand by our promise of excellent customer service, transparent policies, and sustainable practices wherever possible — because elegance should never come at the cost of integrity.

📍 Rooted in the UK, Reaching the World

From our headquarters in Tamworth, England, we proudly ship across the UK and internationally. With free UK shipping on orders over £50, and global delivery for vase-lovers everywhere, we’re building a growing community of customers who share our appreciation for artistry in the everyday.

Join the JAYBELLA Story

Whether you’re decorating a new space, choosing the perfect gift, or simply indulging in something beautiful for yourself — we’re here to help you create a home that feels truly yours.

Welcome to JAYBELLA.
Where every curve has a purpose, and every piece has a place.